Paireeā€™s media ops services provides comprehensive campaign support implemented as discrete engagements or ongoing business service. Whether you are a publisher, a network or an agency, we can help with media trading and ad operations. Pairee supports end-to-end media processes, which helps improve optimization efforts and connect the dots across a workflow.

  • Ad trafficking, tag creation and distribution
  • Campaign management
  • Creative management
  • Inventory Management
  • Targeting and Retargeting
  • Campaign Monitoring
  • Campaign Optimization
  • Reporting and Quality Assurance
  • Troubleshooting
  • Media Channels: Display, Social, Video, Audio, Native, Connected TV, Digital Out-of-Home, mobile and in-app ad support

  • Develop creative concepts, formats and creative delivery to meet campaign objectives
  • Digital IO booking, Deal setup and tag building to ensure accurate measurement
  • Bid Strategy and Management
  • Monitoring Floor price in Open Auction & Private deals
  • Audience Management (Creating 1st party and integrating 3rd party audience)
  • Monitor and optimize campaigns to maximize performance and ensure delivery against KPI
  • Campaign reporting providing transparency on audience reach
  • HTML Creative Build (PSD to HTML Conversion)
  • Campaign Management
  • Build and Manage Email Message through implementation tools
  • Email Message Testing
  • Dynamic Email Message creation and Personalization
  • Dynamic Script development
  • Social Network Links Integration
  • Database Management, Target List Creation and Filters
  • Data Collection Page Creation (Viral, Unsubscribe, Acquisition and Preference page)
  • Deployment Scheduling & Monitoring
  • Post Deployment Reporting
  • Quality Assurance
  • Defining Campaign Goal, Objective and Audience
  • Defining Ad concept and Targeting
  • Development of image, layout, background, Tagline and Call-to-Action for the ad
  • Campaign creation with appropriate Auction, Promotion and Placement types
  • Audience, Demographic, Interest and Geographic targeting
  • Pre and post launch QA including Screen Shots
  • Tracking using appropriate pixels
  • Managing Pacing using Pacing Calculator
  • Optimize delivery to meet client goals
  • Campaign wrap up reports
  • Budget/billing reports

Platform Proficiency: Facebook, Twitter, Instagram, LinkedIn, Twitter, Pinterest and Snapchat

  • Bid Strategy
  • Budget Recommendation
  • Keyword generation
  • Ad Copywriting
  • Bid Management
  • Campaign Optimization
  • Reporting (Pacing, Campaign/Ad Group/Keyword level)